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Shutterstock Reveals the Top Colors for your Brand in 2020…

Businesses go to great lengths to find the right color that best represents their brand. This is because it is a great way to communicate your message; and a very simple way too. With that in mind, Shutterstock just announced the color trends the company is expecting to dominate in 2020.

The 2020 Color Trends Report is an analysis of billions of pixel data from images Shutterstock customers have downloaded between 2018 and 2019. From this analysis, the company says it has come up with the colors which have grown the most in popularity.

According to the company, some 1.8 million customers which include designers, marketers, creatives, and bloggers are part of the group. More often than not, these professionals work months in advance on campaigns and projects. So, the images and videos they download help forecast the trends for the coming year.

If you are a small business in the creative field, or any other business, using these colors may lead to more clicks, visits and engagement from your customers.

As Lou Weiss, Chief Marketing Officer at Shutterstock, says in the press release for the report, standing out is a challenge in a crowded media and advertising for brands. Weis also says it is an art form. Adding, “Color is naturally a powerful tool in helping brands garner attention with their audiences in an effective and meaningful way.”



The Most Popular Colors

Here are the most popular colors, according to Shutterstock, and the descriptions for each.

Lush Lava- #FF4500 is a bold and fiery orange-red that quickly catches the eye — the noticeably warm color will help companies draw attention to their brand.