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Branded Content Trends: Jon Burk of Al Roker Entertainment at Web Summit 2019

At Web Summit 2019, Ross Brand of Livestream Universe talks with Jon Burk of Al Roker Entertainment about how brands are pulling back their audiences from social media and distributing content on their own channels. Jon also shares his thoughts on the role of live streaming, linear television programming vs branded content, and Al Roker’s legendary career in American television.

This special episode of Brand On Broadcasting was recorded live at Web Summit, the world’s largest tech conference, in Lisbon, Portugal.

▶️Al Roker Entertainment:

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▶️Ross Brand Featured @ Psychology Today:

▶️Ross Brand Quoted @ Forbes:

About Al Roker Entertainment:
Al Roker Entertainment is a leading producer of original, award-winning TV programs and digital content for the world’s best networks and brands.

ARE produces all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT, social, and streaming technologies. Launched in 1994, ARE has produced a variety of breakthrough unscripted, scripted and digital programming for top cable networks. Marquee shows include the reality-based “DEA” program for Spike TV, “Kimberly’s Simply Southern” for Great American Country, “Celebrity Holiday Homes”​ for HGTV, and the Weather Channel hit “Coast Guard Alaska” and its popular spin offs. Recently, the company also produced the Girl Starter program that aired on TLC & Discovery Family, promoting female entrepreneurship; presented by Staples.

In addition to creating state-of-the-art unscripted TV, ARE also produces content for SVOD & OTT services and digital/social channels. The Branded Entertainment division works with leading ad agencies nationwide to create compelling, and in most cases – pro-social – content that seeks to broadcast the good deeds that brands and companies contribute, including projects for ConAgra, Pedigree, Comcast, Microsoft, Eckrich Meats, and more. We work with leading ad agencies, PR firms, and brands to tell compelling stories across multiple platforms, everything from network TV to Instagram Stories.

▶️Al Roker Entertainment on Facebook:
▶️Al Roker Entertainment on Twitter:
▶️Al Roker Entertainment on Instagram:
▶️Al Roker Entertainment on YouTube:

About Jon Burk:
Jon Burk is the Director of Digital Strategy & Branded Content at Al Roker Entertainment. Using audience metrics, platform data, and a limitless creativity, Jon acquires and creates digital and social media content for the slate of TV programs and branded entertainment produced by Al Roker Entertainment. Also, in addition to managing the marketing and messaging for programs originating out of ARE, Jon produces content for Al Roker’s personal social media platforms and his ancillary business ventures including the content marketing for Al’s books, professional speaking & appearances, and non-profit involvement. Previously, Jon managed marketing departments at Capitol Records, EMI Music, BMG, and independent music labels. Jon is based in Los Angeles.

▶️Jon Burk at Al Roker Entertainment:
▶️Jon Burk on Twitter:
▶️Jon Burk on Instagram:
▶️Jon Burk on LinkedIn:


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▶️Live Video & Podcast Gear:

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Gear Used:
*Electro-Voice RE50 Dynamic Handheld Mic:

*Rode i-XLR Digital Interface for Apple iOS:

*Arkon Mounts 11” Tripod (Code ROSSBRAND for 20% off):

▶️Ross Brand on LinkedIn:
▶️Ross Brand on Twitter:
▶️Ross Brand on Instagram:

▶️Livestream Universe:
▶️Livestream Universe on Facebook:

DISCLAIMER: This description may contain affiliate links, which means if you click on one of the product links, one of the hosts or guests may receive a small commission at no extra cost to you. We only link to products we use or are highly recommended by trusted sources.

#RossBrand #WebSummit #BrandedContent


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