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Alexa-enabled printer, Amazon’s first product from Kickstart…

Amazon smart sticky note printer

Amazon’s Smart Sticky Note Printer (Amazon Image)

Amazon on Wednesday announced Build It, a Kickstarter-like program that lets you preorder potential products that the company will only build if it gets enough support within 30 days. Three days later, the first product has already reached its goal: Smart Sticky Note Printer will start shipping somewhere between July and September.

Built It preorders lock in a special price that only gets charged if and when the product ships. If the preorder goal is not met, the product will not be built and nobody is charged. It’s a low-risk way for Amazon to experiment with potential new products without incurring the full-blown costs of market research and user testing typically required to prove demand. Given the success of Kickstarter and Indiegogo, Amazon might as well try the model for its own hardware development process.