Business Topics

The CEO of YUM China says keeping up with the latest industry trends is a major challenge to her business.  YUM is China’s largest restaurant company that includes chains like KFC, Pizza Hut, and Taco Bell.  The company is constantly looking for ways to innovate, from introducing new food items ...

The next generation of startup founders are ditching Silicon Valley’s moderate climate and sky-high cost of living for colder winters and moderately less expensive rents in New York. At least, that’s what Peter Boyce is betting on. The recently promoted partner at venture firm General Catalyst thinks New York’s startup ...

Many companies use the term artificial intelligence, or AI, as a way to generate excitement for their products and to present themselves as on the cutting edge of tech development. But what exactly is artificial intelligence? What does it involve? And how will it help the development of future generations? ...

Business Insider turned to 10 successful marketing professionals for their best advice for breaking into marketing consulting. They suggested testing the waters before jumping in, such as freelancing on the side, and finding clients by poaching full-time opportunities and leaning on your network. And they said that the best way ...

Dropshipping allows you to sell products in your ecommerce store without carrying any inventory. When a customer buys something from your store, the order is routed through a supplier and delivered to your customer. The best dropshipping suppliers have millions of products to choose from and offer easy integration tools ...

Is it too late to say “new year, new you”? We are, after all, in a new year. A new decade even, as you might’ve heard. This is Drake Baer, writing in lieu of executive editor Matt Turner, who’s on parental leave. I run the strategy desk at Business Insider, ...

Email design is about more than just making emails look pretty. For example, email design mistakes can result in low open rates, few clicks on call to action buttons, and emails landing in subscribers’ spam folders. The best email designs, however, draw readers in, create valuable experiences that delight, and, ...

Americans speak a lot of languages. Using individual-level census data, we found the most commonly spoken language at home other than English and Spanish in each state and Washington, DC. German, French, and Vietnamese are common in several states. Visit Business Insider’s homepage for more stories. Martin Luther King Jr. ...

Aptos 335 Spreckels Dr. Suite F, Aptos, CA, 95003–395 Arcadia 630 West Duarte Road, Arcadia, CA, 91007–920 Berkeley 2001 Ashby Avenue, Berkeley, CA, 94703–024 Brea 330 E Lambert Road, Suite 275, Brea, CA, 92821 Burbank 100 N First St Ste 400, Burbank, CA, 91502-1818 Camarillo 360 Mobil Ave., Suite 213 ...

Welcome to Success Insider. If you’re looking for economic inspiration, you’re in the right place.  This week, we have a range of pieces about growing greatly — in an independent career, in founding a company, or pivoting a department. Let’s get into it.  Paola Arbour is the chief information officer ...