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The Challenge of Measuring Influencer Marketing Results…

Brands aren’t always sure how to measure results from influencer marketing campaigns. But there’s an easy way to rectify that problem — consider your brand’s goals before actually launching a campaign. Small Business Trends caught up with Geno Prussakov of AM Navigator, a company that runs marketing campaigns for merchants, ...

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The Power of Testimonial Videos for Amazon Product Pages…

If you’re not including testimonial videos on your ecommerce product pages, especially on Amazon, you could be missing out on a lot of sales. Small Business Trends caught up with Frank Morelli of Gen Video at the recent Influencer Marketing Days conference in New York City’s Times Square. Morelli is ...

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These 15 Tips Will Help Your Email Conversion Rate…

When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target audience ...

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Easy 7 Step Formula for Social Media Success…

Social media can seem complex, but in reality the steps to successfully harness it for marketing are not hard to master. Here are seven steps to follow for social media success: Social Media Success Formula 1. Plan Start with a plan — define a few (not too many) marketing goals. ...

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Buy Your First Franchise: Secrets Revealed…

When most entrepreneurs consider owning a business, they automatically think about launching their own venture. But there’s something to be said for buying into someone else’s idea and purchasing a franchise. Have you ever considered doing this? The State of Franchising in the U.S. Franchising is a term most entrepreneurs ...

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One BIG Secret to Local Marketing – with Rev Ciancio of Yext…

  You’ve opened a coffee shop, restaurant, retail boutique or other local business. Now convince local customers to try what you have to offer. Next word of mouth takes over. First, though convince those visitors to venture into your establishment. Certainly establishing a powerful web presence for your business helps. ...

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